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Project 1

VANISH MODE

Agency:  Meta In-House
Client:    Meta Messenger

Synopsis

Vanish mode is the latest Messenger feature that enables you to have messages disappear after they've been read.

The mobile-first launch on Instagram and Facebook focused on all the temporary things you don't necessarily want lasting forever.

Project 2

CAMPAIGN
LAUNCH

Agency:  Meta In-House
Client:    Meta Messenger

Synopsis

Messenger had been around forever, never having a brand campaign establish who they were or what they stood for.  So we turned an insight about Gen Z and how they use Messenger, into their first brand campaign.

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The 'That Close' platform uses Messenger features like "Watch Together" to show what life is like among your closest friends.  All the things that happen when you let your guard down, are your most vulnerable and let your friends see your truest self.

Moving Posters _ Social

Project 3

AR MURAL

Agency:  Meta In-House
Client:    Meta Messenger

Synopsis

Most people love murals and as part of Messenger's recent "that close" campaign we wanted to not only create a mural of our own, but give the installation a surprise and delight quality that would keep people coming back.

Within the artwork was a QR code which enabled the mural to surprise and delight friends who engaged in 'That Close' interactions, the types of things you can only do with a friend. High-fives triggered an explosion of confetti while hugging activated a pulsating heart.

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